Merve

Founded in 2024, Merve India stands for Modern, Emotional, Valiant, and Easy-going—qualities that define the essence of today’s woman. Our brand is a celebration of modern femininity rooted in tradition, where every garment is thoughtfully designed to meet your everyday fashion needs with elegance and ease. From effortlessly chic shirts to flowing dresses and coordinated sets, our collections feature light, luxurious fabrics and timeless prints that transition beautifully from day to night. At the heart of our aesthetic is a love for white—a color we believe is eternally stylish, universally flattering, and synonymous with quiet luxury.We are also committed to sustainability. In response to the growing environmental concerns, we consciously avoid toxic dyes and opt for eco-friendly fabrics that are both gentle on the skin and kind to the planet. At Merve India, style meets responsibility—because fashion should feel as good as it looks. Tamanna Saluja Founder and designer

A Canvas of Conscious Elegance - This collection is a celebration of purity in design, responsibility in creation, and timeless sophistication in expression. Built entirely around the versatile power of white, it is a deliberate statement that fashion can be both beautiful and conscious.

In an industry often defined by excess and impact, this collection takes a stand for mindful fashion: We do not use any toxic dyes, ensuring that every piece is safe for both skin and soil.